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Our independent lab-tested results ensure trusted and proven-quality CBD oil. Stay youthful, live spirited, feel relief.

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Novel CBD started as a means to provide premium quality CBD and CBD-infused products with unmatched service and equal commitment to our community. Founded in 2017, our commitment has always been to provide world-class products and improved quality of life for people and animals.

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Our mission is to provide our customers with the highest quality CBD & CBD-infused products available while serving our community with a commitment and dedication to wellness for everyone. Dwell is a family company focused on helping people, their families, and pets.

Frequently Asked

Our mission is to provide our customers with the highest quality CBD & CBD-infused products available while serving our community with a commitment and dedication to wellness for everyone. Dwell is a family company focused on helping people, their families, and pets.

  • Cannabinoids are the primary chemical compounds produced by the cannabis plant and have been patented by the US Department of Health and Human Services as “antioxidants and neuroprotectants.” While there are dozens of identified cannabinoids, Novel CBD™ plants have naturally high levels of Cannabidiol (CBD) while having only trace amounts of Tetrahydrocannabinol (THC). Novel CBD products either contain 0% THC (Hemp-Derived CBD Isolate) or less than 0.3% THC (Full Spectrum).

  • Novel CBD™ full-spectrum hemp oils contain dozens of cannabinoids patented by the US Department of Health and Human Services as antioxidants and neuroprotectants, including cannabidiol (CBD). Our CBD Isolate products contain only the single CBD cannabinoid and are available in oils, powders and water-soluble material.

  • Yes. The purity of Novel CBD™ products is derived from the fact that all of our formulations are tested by independent third parties. This ensures the premium quality of our raw ingredients makes it through to our final products. Being natural starts with the high levels of CBD naturally found in our proprietary hemp cultivars and continues in how we pride ourselves on ensuring that our hemp crops are sustainably farmed on U.S. family farms and are free of pesticides.

  • Yes. While Novel CBD™ products are produced in an FDA registered food-grade facility, we take the extra step to ensure safety and quality by having all products independently tested by a third party.

  • Discovered in the late 1990s, all mammals produce cannabinoids naturally as part of what’s called our “Endocannabinoid System” (ECS). The ECS serves to help the body’s immune, central nervous, and digestive systems maintain balance, or homeostasis. When our bodies are deficient in cannabinoids due to genetics or environmental stress, a variety of neurological conditions can develop. Fortunately, plant-based phytocannabinoids, including cannabidiol (CBD), can be introduced into our diets when cannabinoid deficiencies exist. This helps restore our bodies to homeostasis, which allows natural healing.

Happy Customers

Great product, and even better costumer service! It not only helps me with anxiety and inflammation but most importantly, it has given my best friend Stevie (12yr old minie poodle) some much needed pep in his step.Truly can't say enough good things about the DWELL TEAM!
Very great service!!!
Great products- I have chronic knee pain from playing baseball as a kid, to the point where I was considering surgery. The helpful staff directed me to the product that worked best for me, and now my knee pain is well within tolerable.
I have been a customer going on 2 years. I needed some kind of relief for my knees. I went in & spoke to them about what I wanted to use it for. They started me on the sports cream which I use everyday which helps me a lot. Everyone is very nice & takes time to talk, listen & advise. They are very knowledgeable about their products.
Went in with minimal experience and knowledge of cbd but The Guys made me feel like an old friend and talked me through any and all of my questions. I was there for almost an hour and just had a very relaxed conversation about new substances for my body and mind. Ended up with a new oil and a new cbd place!!
Tara was very helpful in assisting us. Highly recommend her!
Dwell is such a good place!Whenever I've walked into the shop, I immediately feel welcome there. Everyone I've talked with there knows a lot, in detail, about the CBD oils and other products they carry. And, having tried several of those CBD products personally, I can say that they are of very high quality. The packaging is beautiful, and the flavors of the oils are all good (although the Orange Sunshine and Key Lime are my favorites.) They also have CBD oils and treats for pets, and my dog loves the bacon-flavored oil. So, your whole family, even your fur babies, can benefit from Dwell! And, they are easy to find at Brannon Crossing. Check them out!
I came here trying to find something to help with my epilepsy. I decided to get a bottle of the strongest cbd oil they have, it's amazing. I'm still having seizures, but not as many and not as frequent as I was having. I'm almost 1 month seizure free. Thank you God and thank you dwell for taking the time to help me out. I come in monthly now.
Great products and great service
Fav place to grab hi seltzer and gummies, always stocked with all the flavors! Best customer service!
Louis was EXTREMELY Knowledgable and helped me understand the process, benefits, and lack of residual effects of his product.He let me sample, which was helpful in selecting my flavor.I will give an update after I have used his product for some time.Thanks Louis!!
Tara was absolutely wonderful. The shop is so clean and neat. They have so many great options in store. You’ll find what you want from oils to lotions to gummies to drinks ! Stop on in .
Helpful and knowledgeable
shipping is fast and product well protected from damage during shipping. We have tried different CBD products but keep returning to this. It works well and my favorite is the peppermint flavor. I actually apply it topically and it works great for arthritic joints in my hands
Love the sports cream—helps with arthritis in my ankles!
Great place and knowledgeable staff. Answered all my questions and took care of us quickly. Will be back for sure!
Very nice and knowledgeable. Had a good experience my first time at their business. Felt welcome and they answered all questions that I had.
Great staff. CBD oil is the best around !
Great products! Excellent service and knowledgeable associates!
Great service team, everyone I've spoken to is educated and informed on CBD to wholly explain their products to newbs like me. So far the product they had suggested has been helping ease my anxiety!
Used this product on our dog that had cancer. The meds he was on had too many negative side effects and this was an excellent substitute without any side effects.Got another bottle for my husband to take for pain in lieu of pain killers and it works great.I trust this brand for its purity and effectiveness.Shipping was also fast and easy.
Very knowledgeable and friendly. Awesome products!
Good customer service. The representative was knowledgeable and was able to answer all of my questions quickly. I was very satisfied with my purchase and can't wait to try it.
Great CBD with amazing flavors!
Incredible products! Really knowledgable about CBD and their products. Would always buy from them if you're in the Lexington area.
Love the sleep support gummies!
The guys at Dwell are awesome! They took the time to listen to some of the issues that I was having, and made educated and well informed decisions as to what was going to best help me. I appreciate their research and knowledge and I’m grateful that they are not just riding the wave of CBD popularity. The care that they have for the people that use their products is evident the very first time you talk to them.
Great product and great people! I recommend them.
I've seen great progress in the 3 months I've been using Dwell's CBD products. My attitude has improved! My depression has all but ceased. My hair is even starting to grow back where it was thinning. I used to take prescription heartburn medications everyday, now I only take them occasionally after eating foods I shouldn't be eating, anyways. Thank you SO much Dwell, you have truly changed my life!!!
I spoke to a very knowledgeable, thoughtful man. I appreciate his direction in purchasing the right product for my needs. The balm sample provided made such a difference immediately. I'm also trying the gummies. I look forward to trying the waters next time I'm up there.
I feel like this is a quality product from the US and I don’t have to worry if it’s adulterated. Love the mint flavor, too. The customer service is exceptional.

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